EVANS, GRAEME (2003)

Hard-branding the cultural city - From prado to prada.

INTERNATIONAL JOURNAL OF URBAN AND REGIONAL RESEARCH 27 (2): 417-440.

ABSTRACT: If on arriving at Trude I had not read the city's name written in big letters, I would have thought I was landing at the same airport from which I had taken off. The downtown streets displayed the same goods, packages, signs that had not changed at all. I already knew the hotel where I happened to be lodged... The world is covered by a sole Trude, which does not begin and does not end. Only the name of the airport changes.