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JENKINS, B. (2005)

Toronto's Cultural Renaissance.

CANADIAN JOURNAL OF COMMUNICATION 30(2).

ABSTRACT: Toronto is experiencing a building boom, with eight major cultural construction projects in the works. These new monuments, part of what the City of Toronto calls its "Cultural Renaissance", are intended to bolster the city's reputation as an international economic and cultural capital. Albeit architecturally important, these buildings are better understood in the context of contemporary patterns of global economic competition and the changing role of culture in capitalist production. They also assert national identity and reflect a reorientation of Canadian cultural policy. This paper analyzes Toronto's "Cultural Renaissance" in light of changing cultural policies at the municipal, provincial, and federal levels, examining the role these new buildings will play in terms of promoting cultural tourism, city "branding", and nationalism.

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