Articles that cite, in their broader topic, the case of Bilbao
EVANS, GRAEME (2003)
Hard-branding the cultural city - From prado to prada.
INTERNATIONAL JOURNAL OF URBAN AND REGIONAL RESEARCH 27 (2): 417-440.
ABSTRACT: If on arriving at Trude I had not read the city's name written in big letters, I would have thought I was landing at the same airport from which I had taken off. The downtown streets displayed the same goods, packages, signs that had not changed at all. I already knew the hotel where I happened to be lodged... The world is covered by a sole Trude, which does not begin and does not end. Only the name of the airport changes.