PLAZA, B., GONZÁLEZ-CASIMIRO, P., MORAL-ZUAZO, P., & WALDRON, C. (2015)
Culture-led city brands as economic engines: theory and empirics.
ANNALS OF REGIONAL SCIENCE, 54(1), 179-196.
ABSTRACT: Cultural re-imaging through iconic art museums aims to create symbolic capital for a place in the form of creative images, reputation and associations with innovation. While literature has long identified architectural uniqueness as a potentialdriver of brand competitiveness, we argue diffusion of that image is equally important.This work draws upon economic concepts from other cultural industries (such as film,music and art) to develop a framework for understanding how cultural brands are .....