RICHARDS, G (2014)

Creativity and tourism in the city.

CURRENT ISSUES IN TOURISM, 17(2), 119-144.

ABSTRACT: Creativity has become increasingly important for the development of tourism in cities in recent years. As competition between cities grows, they increasingly seek to distinguish themselves through creative strategies. In the field of tourism, however, such strategies may arguably be counter-productive, as the race to produce distinction often results in cities adopting similar creative development models. In particular, many cities rely on the ideas of creativity ‘gurus’ such as Richard ..(..)..