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PLAZA, BEATRIZ (2007)

The Bilbao Effect.

MUSEUM NEWS, Sept/Oct 2007, pp. 13-15, 68. American Association of Museums.

ABSTRACT: When a decaying industrial city in Spainís Basque country decided in the 1990s to spend $228.3 million on a modern art museum, critics objected to squandering so much public money on something so irrelevant and exclusive. The year 2007 is the Guggenheim Museum Bilbaoís (GMB) tenth anniversary, sufficient time since its opening to evaluate the museumís effectiveness in reactivating the cityís economy.

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