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PLAZA, BEATRIZ (2007)

The Bilbao Effect.

MUSEUM NEWS, Sept/Oct 2007, pp. 13-15, 68. American Association of Museums.

ABSTRACT: When a decaying industrial city in Spain’s Basque country decided in the 1990s to spend $228.3 million on a modern art museum, critics objected to squandering so much public money on something so irrelevant and exclusive. The year 2007 is the Guggenheim Museum Bilbao’s (GMB) tenth anniversary, sufficient time since its opening to evaluate the museum’s effectiveness in reactivating the city’s economy.

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