Scholars on Bilbao

Home
Articles that cite, in their broader topic, the case of Bilbao

RICHARDS G, WILSON J (2001)

The impact of cultural events on city image: Rotterdam, cultural capital of Europe 2001.

URBAN STUDIES 41 (10): 1931-1951.

ABSTRACT: Cities are increasingly using cultural events to improve their image, stimulate urban development and attract visitors and investment. As part of its event-led regeneration strategy, Rotterdam staged the 'Cultural Capital of Europe' event in 2001. The aims were to attract visitors and to stimulate cultural consumption among residents, while positioning Rotterdam as a cultural destination. Over 2000 questionnaire responses by resident and non-resident visitors to the Cultural Capital event were used to evaluate the image effects of the event. In depth interviews were also undertaken with policy-makers and cultural managers, to permit evaluation of survey findings in the context of richer qualitative material. The image of the city as a cultural destination did improve in 2001, but the physical and tangible elements of the city's image (modern architecture, water) and its character as the working city of the Netherlands continued to dominate.

<backWeblink to pdf next>

Powered by Global Arts Networking Foundation [ www.net-ganf.net ]
Complete list of articles
Articles in SCCI journals
Articles in other journals
Thesis and chapters of books
Other works
Search for Articles
Links